I got a haircut yesterday! I was talking to my hairdresser about some of the things I've been learning about marketing for a small business like hers and mine. Although there are some sales-y techniques, more essential is building a solid, trustable brand over time, essentially creating a "tribe" of clients I can service, who love and appreciate what I do.
Although she's young, she has the benefit of having done this. She has tons of loyal customers who appreciate her skill and passion. If you need hair services in the Chicagoland area, you can check her out here.
Spread the 'Love.